Folks, I'll be speaking at this eBig event on Wednesday night in Dublin (near Livermore). I'll talk about two issues that apply to both SEO and PPC: - Keyword Research: How to find and use thousands of keywords. How to manage +10,000 keywords. Why use 10,000 keywords. How to measure results. - Multivariate Testing: This can improve your sales by 10% or more. How to use the new Multivariate Testing (MVT) tool from Google. Google will soon release a MVT tool. I am one of the beta testers of this tool. I'll explain how it works, what it does, and how to use it. Up to now, MVT tools cost $2,000 per month per web page. Google will release this for free. Google's MVT will soon become a necessary item in every web developer's toolbox. Webmasters can learn how to use this for their clients (hint: Billing opportunities for you!); VPs and Directors of Sales or Marketing can use MVT to increase their sales significantly (hint: Bonus time!). There'll be plenty of time for Question & Answer. If you have questions about SEO, PPC, Google, Yahoo Overture, or Microsoft adCenter, here's your chance. I have agency-certification from Google, Yahoo, and Microsoft and we know a great deal about how these systems work. I'll tell you what Google won't tell you. If you can't make it tomorrow night, I'll give a similar talk in SF for SF-WoW in January. Details below. yrs, andreas
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